Meet your new
Email Marketing Manager

Hi Jason,

I was thinking about this project you are working on, and I thought about an app that can help you get it off the ground faster.

I’ve worked on a few projects like yours and keeping everyone on the same page was always the worst. After adding a few people to a team everyone starts putting documents everywhere and conversations bounce aimlessly between email and chat. It’s a mess.

The way we solved this issue was using Basecamp. Basecamp is a tool that helps you keep all communication in one place. It also helps you break down big projects into smaller teams or tasks. Basically, everything that you do now with Slack + Dropbox + email + calendar, you can do with Basecamp but better (also less expensive than these btw). It was a game changer for us.

If you want to take a look, sign up for a trial at basecamp.com. They don’t even ask for a credit card to try it.

I would just suggest trying it now if you can. It's much easier to switch early before everyone starts using different apps.

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Congrats for signing up for Basecamp!

Hundreds of companies use Basecamp every day to communicate and work better on projects. With Basecamp, you will now be freed from the constant flow emails, chats, and other communications that flood your inbox every day. Welcome to a better way to work.

Start setting up your account to begin enjoying seamless collaboration:

1. Upload your logo.
2. Invite your teammates.
3. Create your first project.

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Basecamp tip #1: Your HQ

Your HQ is a place where everyone in your company is welcome. This is the right place to make company announcements, schedule events, post company policies, share important documents, and more. Use your HQ to post information that everyone needs to know.

Here are some examples of what to put in your HQ:

• Company holiday calendar and events.
• Project announcements.
• Company assets like your logo and presentation templates.
• Employee handbooks.
• Employee benefit documents.
• Company policies.

You can also use your HQ to keep the communication flowing. Have a project idea? Post it on the message board to gather feedback from your teammates.

For more casual interactions, Campfire is the place to go. Use it to celebrate birthdays, ask general questions, or just talk about where to go for happy hour.

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Basecamp tip #2: Teams

Teams is the place where teammates with the same role can gather. For example, you can create a Team for your marketing department or your sales team. Similar to your HQ, you can use a Team to keep track of important dates, to-dos, and documents. The difference is that what you post here is only relevant to others with the same company role.

For example, your marketing department can use their Team to discuss a new email marketing strategy or review the results of an advertising campaign. In contrast, your HR department can use their Team to save compensation documents or discuss how a new policy may affect employees.

Teams allow groups to communicate about topics that are only relevant to them.

FAQ: What if there’s only a handful of people in my company?

If your company consists of only a few people, you may be better skipping Teams. Basecamp is about improving communication, so avoid creating information silos. Instead, you can use your HQ to keep general information, and Projects to manage specific plans.

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Basecamp tip #3: Projects

Projects is the place where people with different roles can come together to work on something. For example if you want to launch a podcast, you may need to collaborate with a few people from Marketing and others from Operations. A project will also have its own tasks like buying recording equipment, writing a script, or publishing a first episode.

FAQ: What’s the difference between Teams and Projects?

Although Teams and Projects may seem similar, they have different goals.

Think of using Projects to group tasks that have a start and an end. For example, a goal that you can accomplish within a few weeks. Teams, on the other hand, are better to group long-running ideas that never end. For example, a Marketing department.

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Basecamp tip #4: Notifications

Basecamp is about improving communication. Sometimes you may want to be aware of everything that is going on. Other times you may want to know only when someone needs something from you specifically.

Maybe the real onboarding email was the friends we made along the way...